The INN Team


Steve Wallington, Founder & Creative Director

stevewallingtonSteve is a Photographer, Film-Maker, Art Director and Image Creator for SFW Creative Ltd. He was Founder and Creative Director of the Point Blank creative agency.  A design company that grew to incorporate the film company Vanishing Point Films and the Fashion label Worn By. The company at its peak employed 25 Staff with a turnover of 1.5 Million with award winning success for clients such as BBC, MTV, Pretty Polly and Levis. In 2006 Steve sold the business to Exposure promotions and now brings his entrepreneurial spirit and creative direction to clients across the media spectrum.



David Ridings, Co-founder & Cultural Director

David Ridings-INN London copy

David is a Marketing Consultant. As a media strategist at Rocket/PHD he won a Mediaweek Award for the UK launch of the innovative Shazam. At MTV UK, he worked with the Staying Alive Foundation, and helped launch ‘BOOM’ initiative in association with the Department for Education and Schools (DFES), enabling schoolchildren to make music videos within their curriculum. As Marketing Director at Current TV (UK), he helped launch the channel in Italy and organised keynote events for Al Gore. Recently David has consulted for SONY and Microsoft.



Nicole Elias, Sponsorship Director

Nicole Elias_edited-1Nicole helped found publisher Emap’s (now Bauer Media) Creative Solutions department, creating bespoke work for clients such as Orange and Smirnoff. At Dazed Group, she was Commercial Director, and worked with the magazines and Rankin to offer creative sponsorship opportunities for Canon and Sony Ericsson. Most recently, Nicole was Development Director at the ICA, where she helped commercialise their business.



Isabella Icoz, Art Galleries Curator

isabella Isabella Icoz is of Greek origin, born in London, raised in Switzerland, educated in the United States and currently living in Istanbul. Isabella previously worked at Christie’s in their London Business Development and Client Advisory departments and then as an Adviser to Sotheby’s for Turkish art for several years. For the past five years Isabella works as an art consultant based in Istanbul, advising her Turkish and international clients on Modern and Contemporary art, both Turkish and international. Isabella also works as an Adviser to The Fine Art Fund, as a nominator for the Prix Pictet and curated the show ‘Five in Istanbul’ in collaboration with Lehmann Maupin Gallery in Istanbul in October/November 2010.


Serra Ataman, Creative Development Executive

serra After graduated from Bilkent University Interior Architecture and Environmental Design in 2009, Serra decided to move to the UK and got her MA degree in Culture, Creativity and Entrepreneurship from University of Leeds with merit. Previously she worked in Visiting Arts and Leeds City Council, Arts and Regeneration department as a project executive. Her main interests are urban regeneration, cultural policies and creative development. Even though Ankara is her beloved hometown, she is  having a love affair with İstanbul from time to time.




Selin Basmaci Nasi, Programme Editor

selin1 (480x640)Born and raised in Istanbul, Selin, first came to London in 2007 to study 3D Design in University of Arts London. Her previous experience includes working in several museums, galleries and organization companies both in London and Istanbul. Prior to joining INN London, Selin was working as the project coordinator/assistant curator for an art event that took place at the RIBA, sponsored by the Turkish Embassy, that brought established Turkish artists to London for a collective exhibition.




EverySingleOneOfUs is a cooperative incubator that enables early stage companies to grow and succeed, by assisting each other. Each company exchanges a minority share of their business for an equity stake in EverySingleOneOfUs, creating a network of partners.

The incubator is designed to incentivise commercial cooperation, through the exchange of resources and expertise for efficient business growth and innovation. The ultimate ambition of EverySingleOneOfUs is to raise the combined value of all companies involved